Lorsque l'on compare les produits des années 60 de Braun et ceux de Apple aujourd'hui, les similitudes sautent aux yeux : les couleurs, les matériaux, les formes obéissent à la même philosophie de pureté et de simplicité.
Les 10 commandements de Dieter Rams, le designer de Braun, semblent avoir inspiré Jonhatan Ive, le designer d'Apple :
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design helps us to understand a product.
Good design is unobtrusive.
Good design is honest.
Good design is durable.
Good design is consequent to the last detail.
Good design is concerned with the environment.
Good design is as little design as possible.
Back to purity, back to simplicity.
Via Linknotes
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